The AIM model was born from the field, from concrete achievements and experiments. One of them was conducted in Senegal with the Sanofi Espoir Foundation and the NGO Artémédis (formerly WAHA) for the program to combat maternal and neonatal mortality, in conjunction with the medical region of Saint-Louis and the health district of Saint-Louis. Building on this pilot, which saw the creation of a local platform, Rawal ak Diam, led by Abdou Khaly Mbodj, Anta Thiam, Ndiambé Sylla and Mintou Mbaye, we produced a collective publication to document the approach and the AIM model in Senegal.